The Weekly Spark #5

Hello future entrepreneurs, I’ll be following on from my last post, so lets start on some more tactics to find your side hustle once you’ve gained a few followers in your niche.

Tactic 4: Disguise yourself to fit in online communities

If there's a problem, people are searching for answers. Look for communities, forums, and groups with your target audience.

Here are some examples:

• 1. Reddit - If you want to win in life, you have to learn how to listen. Search for your preferred subject on Reddit and sort by popularity. This provides you with the main topics that are on people’s minds, perfect for new content ideas. It also shows you whether the questions get answered. Is there a lot of traction on a specific topic but no viable solution? Then you’ve got yourself an entry point for your next side hustle.

• 2. Facebook Groups - Pretty much similar to Reddit are (niche) Facebook groups. Find the top 5 groups in a certain niche. Join them and scan through them. Moving forward your feed will be filled with conversations you can learn from. Soon enough you’ll start to recognize patterns. Learn jargon. What people hate and what keeps them busy. Did you find an angle? Dig deeper and do some research on the topics your potential clients seem to struggle with. A steady tool to start your research AND find inspiration is the next one.

• 3. Forums - There's a super handy tool out there created by Brett. No need to dive deeper, just find any forum related to the topic you're about to crush: https://www.findaforum.net/ Engage in forums and find your next 6-figure hustle.

Tactic 5: Google Ads Keyword Tool

If you don’t know about Google Ads. It’s the advertising platform that made Google filthy rich. The ads you see first when you Google something. The banners and videos on YouTube videos and many many more stuff your ad blocker loves to hide from you are placed via Google Ads. You can create a free account right here: https://ads.google.com/.

It’ll give you access to their free keyword tool. Just drop some words and/or sentences in. Select your language and region, and let Google perform its magic. You’ll be served a ton of things people search for online. It even shows monthly search volume and the level of competition you have on the terms. Maybe, just maybe there are some queries that spark your creativity. “How to ….” questions provide a great starting point for guides, white papers, ebooks or courses. “Where”, or “…. near me” questions provide angles for lead generation hustles.

You get where I’m going. The best part. If you find the questions that resonate and the volume is good, you can "Google" them yourself. See what content pops up. A great way to dive into the competition. Additional: Google auto-fill. Just fill in part of a question and see what suggestions Google brings up. These are often closely related questions people might have. Also, dive into Googles: "People also search for..."

The easiest way to generate side hustle ideas is to study the process of a business. Any business. You don’t even have to know anything about the market they operate in. But a good start is at your own day job. What's the flow of doing things? Where do you or your coworkers struggle? It sounds very basic but believe me. There are a load of companies that just do what they do because it’s what they’ve done all the time. No questions asked. Anyway that’s all. Until next week, thanks for tuning in, and remember, I’m supporting you.

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